Leader Price
Packaging project
Leader Price is a French supermarket chain selling value food.
This is a proposal for the redesign of their packaging identity.
École Estienne, 2006 (Student project).
A dissertation was written on the subject as well.
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1.2.3.4. Photographs
The visuals on the packaging were playing with the idea of transparency
5. Typefaces
One typeface per category of product was chosen
6.7.8. Examples of packaging
